Marketing-Cloud-Account-Engagement-Consultant Practice Test

During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

A. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program

C. CNAME > Email Authentication > Email templates > Lists > Engagement program

D. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A. Export the submission report & Import

B. Run completion Action on form Request a demo with action assign to user

C. Run completion Action on form Request a demo with action notify Admin

D. Run an automation rule to assign based on the « Request demo » Submission & prospect status field

If someone opt-out's do we need to delete this Prospect record?

A. Yes, it is restricted by law

B. False. It is restricted by law not to email them, but we still can track the activity

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so. What should the marketing team do with these leads until they are ready to purchase?

A. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

B. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

C. Send the prospects a monthly newsletter with product demos or free trial offers.

D. Create an engagement program to send educational content and notify sales if they engage.

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program. How should this be set up?

A. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

C. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6