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Microsoft MB-260 Exam Questions


Vendor Name: Microsoft
Certification Name:Microsoft Certified: Customer Data Platform Specialty
Exam Name:Microsoft Customer Data Platform Specialist

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Microsoft MB-260 Exam Questions


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MB-260 Exam Sample Questions:



You are a Customer Data Platform Specialist. You are reviewing the system status. You
notice that an insights refresh process shows a “skipped” status.
Which system process type should you review to find the step that is blocking the insights
refresh from starting?

 

Segments

 

Search

 

Enrichments

 

Activities


Segments





You are a Customer Data Platform Specialist. Your organization is using Power Query
when connecting to Data Sources in audience insights. You need to load eCommerce
Contacts to audience insights.
Which statement about loading data to audience insights using Power Query is correct?

 

You must create a separate Power Query data source for each entity you wish to ingest.

 

Power Query automatically recognizes header rows in files when you use the Text/CSV
connector.

 

After you save a Power Query data source, you have to manually trigger the initial
refresh process.

 

You can add additional entities to the data source using Get Data functionality in the
Power Query.


You can add additional entities to the data source using Get Data functionality in the
Power Query.





You are a Customer Data Platform Specialist. You are in the process of implementing
audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification
process.
Which three tasks do you need to perform in the Mapping phase of the unification process?
Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

 

Identify the primary keys and semantic field types within the different entities.

 

Identify the entities that you need to unify into a single profile.

 

Identify the prioritization of similar fields between different entities.

 

Select the fields you want to include the unified customer profile.

 

Identify rules for duplication between different entities.


Identify the primary keys and semantic field types within the different entities.


Identify the entities that you need to unify into a single profile.


Select the fields you want to include the unified customer profile.





You are a Customer Data Platform Specialist. You are in the process of implementing
audience insights as the Customer Data Platform (CDP) solution for your company.
Your manager asks you to give a short presentation for new users who will be using
audience insights and explain some of the benefits that audience insights will offer them.
Which user group will take which benefit from audience insights? To answer, drag the
appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view
content.
NOTE: Each correct selection is worth one point.




Note: This question is part of a series of questions that present the same scenario. Each
question in the series contains a unique solution that might meet the stated goals. Some
question sets might have more than one correct solution, while others might not have a
correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology
department already ingested a CSV file with column names in the first row into audience
insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on
the primary key. Click “Next” and your data is now ready for unification.
Does this meet the goal?

 

Yes

 

No


No



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