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Latest MB-260 Exam Questions


Question # 1



You are a Customer Data Platform Specialist. You are reviewing the system status. You
notice that an insights refresh process shows a “skipped” status.
Which system process type should you review to find the step that is blocking the insights
refresh from starting?

A.

Segments

B.

Search

C.

Enrichments

D.

Activities




A.
  

Segments







Question # 2



You are a Customer Data Platform Specialist. Your organization is using Power Query
when connecting to Data Sources in audience insights. You need to load eCommerce
Contacts to audience insights.
Which statement about loading data to audience insights using Power Query is correct?

A.

You must create a separate Power Query data source for each entity you wish to ingest.

B.

Power Query automatically recognizes header rows in files when you use the Text/CSV
connector.

C.

After you save a Power Query data source, you have to manually trigger the initial
refresh process.

D.

You can add additional entities to the data source using Get Data functionality in the
Power Query.




D.
  

You can add additional entities to the data source using Get Data functionality in the
Power Query.







Question # 3



You are a Customer Data Platform Specialist. You are in the process of implementing
audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification
process.
Which three tasks do you need to perform in the Mapping phase of the unification process?
Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A.

Identify the primary keys and semantic field types within the different entities.

B.

Identify the entities that you need to unify into a single profile.

C.

Identify the prioritization of similar fields between different entities.

D.

Select the fields you want to include the unified customer profile.

E.

Identify rules for duplication between different entities.




A.
  

Identify the primary keys and semantic field types within the different entities.




B.
  

Identify the entities that you need to unify into a single profile.




D.
  

Select the fields you want to include the unified customer profile.







Question # 4



You are a Customer Data Platform Specialist. You are in the process of implementing
audience insights as the Customer Data Platform (CDP) solution for your company.
Your manager asks you to give a short presentation for new users who will be using
audience insights and explain some of the benefits that audience insights will offer them.
Which user group will take which benefit from audience insights? To answer, drag the
appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view
content.
NOTE: Each correct selection is worth one point.





Question # 5



Note: This question is part of a series of questions that present the same scenario. Each
question in the series contains a unique solution that might meet the stated goals. Some
question sets might have more than one correct solution, while others might not have a
correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology
department already ingested a CSV file with column names in the first row into audience
insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on
the primary key. Click “Next” and your data is now ready for unification.
Does this meet the goal?

A.

Yes

B.

No




B.
  

No







Question # 6



You are a Customer Data Platform Specialist. Your company uses both audience insights
and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you
asked the Dynamics 365 administrators to add the audience insights timeline as a
Customer Card add-in control on the contact form.
The Dynamics 365 administrators asked you to update the company’s Dynamics 365 user
guide and explain how users can use the timeline.
Which action can users perform within the added customer card add-in timeline in
Dynamics 365?

A.

Filter the activities on the timeline

B.

Delete the activity from the timeline.

C.

Edit the activity from the timeline

D.

Open the activity from the timeline

E.

Sort the activities on the timeline




A.
  

Filter the activities on the timeline







Question # 7



You are a Customer Data Platform Specialist. You are implementing a scheduled refresh in
audience insights.
Which two statements are correct when describing scheduled refreshes? Each correct
answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A.

To exclude a segment from a scheduled refresh, you must deactivate it before the
scheduled refresh run

B.

Scheduled refresh is not available in trial environments and can only be configured for
production instances

C.

The refresh schedule can be applied to selected data sources or specific entities within
these data sources.

D.

When you configure a refresh schedule to run daily, you must define the time zone and
time when the refresh needs to run.




A.
  

To exclude a segment from a scheduled refresh, you must deactivate it before the
scheduled refresh run




D.
  

When you configure a refresh schedule to run daily, you must define the time zone and
time when the refresh needs to run.







Question # 8



You are a Customer Data Platform Specialist. You completed unification and are looking to
create relevant segments for your business. You want to identify insights on fields that
overlap between segments.
Which statement is correct about using segment overlap?

A.

Audience insights will recommend which fields may be the most insightful to use for
segment overlap analysis.

B.

You can select up to three fields to analyze for overlap analysis when you create a new
segment overlap

C.

Audience insights will automatically select the fields for overlap analysis when you
create a new segment overlap

D.

You can select one or more fields to analyze for overlap analysis when you create a new
segment overlap




D.
  

You can select one or more fields to analyze for overlap analysis when you create a new
segment overlap







Question # 9



You are a Customer Data Platform Specialist. Your company uses audience insights as
their Customer Data Platform.
The marketing team wants to know the total amount the customer has spent. The order
lines are linked to a profile as part of the point-of-sale data source and through their loyalty
ID.
Which five actions should you perform in sequence to create this insight? To answer, move
the appropriate actions from the list of actions to the answer area and arrange them in the
correct order.





Question # 10



You are a Customer Data Platform Specialist. You successfully installed the Customer
Card Add-in and the required add-in control in Dynamics 365 Sales app. You need to show
customer enrichment data from audience insights in the Dynamics 365 Sales application.
Which two statements must be true for you to show the required data on a Customer Card
Add-in control? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A.

Customer details control is successfully installed and added to the Contact form.

B.

Active enrichment is applied to customer profiles

C.

Contacts from Dynamics 365 Sales are included in the audience insights unification
process.

D.

Measure Control is successfully installed and added to the Contact form




B.
  

Active enrichment is applied to customer profiles




C.
  

Contacts from Dynamics 365 Sales are included in the audience insights unification
process.






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Microsoft MB-260 Dumps - Latest Questions


Exam Code: MB-260
Exam Name: Microsoft Customer Data Platform Specialist

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