MB-260 Practice Test

You are a Customer Data Platform Specialist. The primary audience for your instance of
audience insights is business accounts. You need to show audience insights data to
Dynamics 365 Sales users without updating data in Dataverse.
Which Customer Card Add-in controls requires you to create semantic entity mapping
before you can use it?

A.

Contacts control

B.

Intelligence control

C.

Customer details control

D.

Enrichments control

You are a Customer Data Platform Specialist. Your company operates mainly in the
business-to-business (B2B) space.
The chief marketing officer (CMO) asks you to implement audience insights and ensure
that it can handle the company’s B2B scenarios and data.
Which statement is correct when considering audience insights for business accounts
versus individual consumers?

A.

The out-of-the-box product recommendation prediction model is available for business
accounts.

B.

Data ingestion features are different for business accounts and individual customers

C.

Some enrichment types are available only for individual customer scenarios, while
others are exclusively available for business accounts

D.

Business accounts and individual consumers share the same audience insights
environment.

You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:

All customers that live in Paris, France
All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required
insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A.

Measures

B.

Enrichments

C.

C. Intelligence

D.

Profiles

E.

Data entities

You are a Customer Data Platform Specialist. Your company has audience insights set up
as their Customer Data Platform solution. You transferred the management of the platform
to a contractor. You want the contractor to manage the existing connections without having
administrator access.
Which two statements are correct about allowing contributors to use a connection for
exports? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A.

Contributors will be able to use the connection if you select them in the 'choose who can
use this connection" screen.

B.

Contributors will see shared connections and can manage every export that uses this
specific connection.

C.

Contributors will have their exports removed if their permissions are changed

D.

Contributors will be able to view or edit the connection after being given permission to
use the connection.

You are a Customer Data Platform Specialist. Your company implemented audience
insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from
Dynamics 365 Marketing.
You are reviewing the segment requirements with the marketing team. The marketing team
wants the segments to exclude people who already received a commercial email in the last
seven days. The marketing team creates segments in audience insights and Dynamics 365
Marketing.
Which option is the fastest way to fulfill the requirement?

A.

Create single dynamic segments in both audience insights and Dynamics 365 Marketing
of customers who received a commercial email in the last seven days. Users can add an
except rule with contacts from that segment in other individual segments.

B.

Create audience insights and Dynamics 365 Marketing segment templates that include
the rule of contacts that received a commercial email in the last seven days.

C.

Create a single dynamic segment in audience insights of customers who received a
commercial email in the last seven days. Make sure the segment is exported to Dynamics
365 Marketing. Users can add an except rule with contacts from that segment in other
individual segments.

D.

Create an audience insights quick segment that includes the rule of contacts that
received a commercial email in the last seven days. Make sure the quick segment is
exported to Dynamics 365 Marketing.