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A Strategy Designer at Cloud Kicks presents narrative to drive stakeholder alignment for a new product vision. In addition to the narrative, what should the designer provide to create alignment?
A. Incentives to motivate internal stakeholders to align with the proposed future state
B. The strategic case including a breakdown of features and why they meet audience needs.
C. A roadmap to minimize miscommunication about milestones in the build process.
Explanation:
In addition to the narrative, the designer should provide the strategic case including a breakdown of features and why they meet audience needs to create alignment. The strategic case is a way to explain how the new product vision aligns with the company’s mission, values, goals, and capabilities. It also shows how the product features address user needs, pain points, motivations, and behaviors. This can help persuade internal stakeholders to support the new product vision by demonstrating its value proposition and relevance. Incentives may motivate stakeholders temporarily but they do not create lasting alignment or commitment. A roadmap may show how the new product vision will be implemented but it does not justify why it should be pursued.
At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product. How should the design team present this information knowing they would challenge a stakeholder's hypothesis?
A. In a walking deck with video clips from research sessions
B. In a 'How Might We" statement to encourage new ideas
C. In an insights workshop with plenty of time for group discussion
Explanation:
The design team should present the information that challenges a stakeholder’s hypothesis in an insights workshop with plenty of time for group discussion. This helps create a safe and collaborative space where the stakeholder can ask questions, share feedback, and understand the research findings and implications.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/present-insights-to-stakeholders
Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy designer to partner with the manufacturing team to look for opportunities to improve on its sustainability goals. What should the designer do to build and rationalize a case with this new team?
A. Meet with the manufacturing team and give them feasible solutions.
B. Analyze internal systems through the lens of environmental risk.
C. Present research on climate change to the manufacturing team
Explanation:
The best way to build and rationalize a case with a new team on sustainability goals is to analyze internal systems through the lens of environmental risk, as this helps identify opportunities and challenges for improvement and aligns with the corporate value of sustainability. Meeting with the team and giving them feasible solutions or presenting research on climate change may not be persuasive or relevant enough for the team.
Claud Kicks (CK) has launched a new online store with special emphasis on improving user experience. Which metric should be used to measure user experience improvements achieved as on outcome of the redesign?
A. Increased transaction volume
B. Net Adoption Score (NAS)
C. Customer Satisfaction Score (CSAT)
Explanation:
The best metric to measure user experience improvements achieved as an outcome of the redesign is Customer Satisfaction Score (CSAT), which is a simple and direct way of gauging how satisfied customers are with the product or service. Increased transaction volume or Net Adoption Score (NAS) may not reflect the user experience aspects of the redesign.
A financial technology company develops an app for wealth management firms and receives initial success upon launch. Which metric should be used to measure the longevity of the product and long-term growth potential?
A. Annual app downloads
B. Customer retention rate
C. App sales over time
Explanation:
The customer retention rate is a key metric for assessing the long-term growth potential and sustainability of a product. High retention rates indicate that the product continues to meet customer needs over time, contributing to a stable and growing user base and reflecting the product's enduring value.
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