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Claud Kicks (CK) wants to launch a new application that change the processes and operating procedures within the organization propose a rollout of the new application, CK's design team plans on building and testing a Minimum Viable Product (MVP). Which outcome should the team focus on when defining the MVP?
A. Testing an outline of all features and possibilities of the product.
B. Validating or invalidating the essential features of the product.
C. Assessing essential features of the product with a large group of users.
Explanation:
The purpose of building and testing a Minimum Viable Product (MVP) is to validate or invalidate the essential features of the product, that is, the features that deliver the core value proposition and solve the user’s problem. Testing an outline of all features and possibilities of the product or assessing essential features of the product with a large group of users are not suitable outcomes for an MVP, as they may introduce unnecessary complexity or bias.
A strategy designer proposes a multi-step strategy to reach the ultimate goal of making Cloud Kicks a net-zero company. The first step includes analyzing emissions and integrating data-driven insights into operational planning to reduce the carbon footprint of logistics. Each subsequent step builds on prior work and increases measurable progress until the goal is reached.
Which tool should the designer use to connect short-term efforts with long-term impact goals?
A. Impact ladder
B. Project plan
C. Service blueprint
Explanation:
An impact ladder is a strategic tool used to map out the connection between short-term actions and long-term goals. It helps in visualizing how initial steps, such as reducing emissions in logistics, contribute to the overarching objective of achieving net-zero status, ensuring that each phase of the strategy builds towards the ultimate goal.
The strategy designers at Cloud Kicks are leading a large number of projects initiated by various stakeholders. They implement an Impact & Effort matrix to help them prioritize their work. What is the purpose of an Impact & Effort matrix?
A. To compare products based on predefined criteria to enable stakeholder discussion
B. To prioritize projects based on key goals outlined in project framing
C. To classify projects according to their level of urgency.
Explanation:
The purpose of an Impact & Effort matrix is to prioritize projects based on key goals outlined in project framing. An Impact & Effort matrix is a tool to evaluate and compare projects based on two criteria: the impact they have on achieving the desired outcomes, and the effort they require to implement. Projects that have high impact and low effort are usually prioritized, while projects that have low impact and high effort are usually deprioritized. An Impact & Effort matrix does not compare products based on predefined criteria or classify projects according to their level of urgency.
A start-up specializing in healthcare is beginning the research and development phases for an application intended for patients and doctors. The strategy designer wants to help both audiences evaluate and prioritize ideas, opportunities, and features toward a shared understanding of a new patient experience. Which tool should be used to facilitate and share this vision"
A. Cross-functional survey
B. Storyboard
C. Creative brief
Explanation:
A storyboard is a tool that should be used to facilitate and share the vision of a new patient experience. A storyboard is a visual narrative that illustrates the user’s journey with a product or service, using sketches, images, or text. It helps communicate the value proposition and key features of the solution, and how it addresses the user’s needs and goals.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a-storyboard
A strategy designer at Cloud Kicks leads a development team whose stakeholders are notorious for misunderstanding and undervaluing research-driven UX design. Which approach should the designer propose to increase the desire for research-driven decisions?
A. Create high-fidelity prototypes to gain design buy-in.
B. Strictly align to stakeholders' business requirements.
C. Align UX research goals with stakeholders' goals
Explanation:
The best approach to increase the desire for research-driven decisions among stakeholders who misunderstand and undervalue research-driven UX design is to align UX research goals with stakeholders’ goals, as this helps demonstrate the value and relevance of research for achieving business outcomes. Creating high-fidelity prototypes or strictly aligning to stakeholders’ business requirements may not address the root cause of the lack of desire for research.
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