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Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?
A. Wireframes and a total addressable market (TAM) calculation
B. Research findings and a competitive analysis.
C. Inspiring graphics and personas
Explanation:
The best thing to rely on to get stakeholder buy-in for a redesign of digital commerce experience is research findings and a competitive analysis, as this helps demonstrate the user needs and pain points, and the market opportunities and threats. Wireframes and a total addressable market calculation or inspiring graphics and personas may not be persuasive or comprehensive enough for stakeholder buy-in.
Cloud Kicks' (CK) product teams are well-led, productive, and meet their KPIs. However, the teams tend to become siloed and focused on their individual team priorities, occasionally leaving CK's customer experience fragmented. Which tool should CK's strategy designer recommend to grow and nurture cross-departmental collaboration?
A. V2MOM with shared methods.
B. Roadmap of cross-product features
C. Annual leadership summit
Explanation:
The best tool to grow and nurture cross-departmental collaboration is V2MOM with shared methods, as this helps align the teams around a common vision, values, methods, obstacles, and measures. A roadmap of cross-product features or an annual leadership summit may not be enough to foster ongoing collaboration and communication.
A strategy designer creates a bridge from the project vision to product development through prioritization. Which factor should be considered to minimize cost and maximize value?
A. Usability
B. Velocity
C. Effort
Explanation:
Effort is a factor that should be considered to minimize cost and maximize value when prioritizing ideas or features. Effort refers to the amount of time, resources, or complexity required to implement a solution. It helps estimate the cost-benefit ratio of each solution, and select the ones that deliver the most value with the least effort. References: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/prioritize-ideas-with-a-priority-matrix
Cloud Kicks' design team learns of the desire for sustainable materials while co-creating personalization concepts with their West Coast influencers. Which method should the team use improve feasibility of this concept direction?
A. Create a functional prototype.
B. Run a cost benefit analysis.
C. Review and align with company V2MOM
Explanation:
The best method to improve feasibility of a concept direction that involves sustainable materials is to run a cost benefit analysis, which is a quantitative way of comparing the costs and benefits of different alternatives and finding the optimal solution. Creating a functional prototype or reviewing and aligning with company V2MOM may not address the feasibility issue directly.
Cloud Kicks (CK) wants to make sure its customers understand the ion between its prod and its goal of sustainable manufacturing. CK initiates a project to integrate sustainable messaging into its commerce experience, What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?
A. Journey mapping
B. Customer interviews
C. Content strategy
Explanation:
Conducting customer interviews is a direct and effective method to ensure that sustainability messaging resonates with customers. Through these conversations, the strategy designer can gather insights into customer values and preferences, guiding the development of messaging that aligns with customer expectations and enhances the desirability of the brand's commitment to sustainable practices.
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