CRT-550 Practice Test

Which two statements about a database of record are correct?
Choose 2 answers:

A.

A database of record is a centralized storage repository of data about objects or people

B.

A database of record is any database that contains subscriber data

C.

A database of record is system in which subscriber's status is maintained

D.

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message? Choose 2 answers

A.

Select a source DE with a root relationship to the contact.

B.

Make sure the contact is above the High Water Mark on the source data.

C.

Import new subscribers to the All Subscribers table.

D.

Fire the event in both Automation Studio and the Entry Event.

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

A.

Create a new Attribute Group referencing all email address fields in Data Designer.

B.

Create a new Import to populate subscriber email addresses into All Subscribers.

C.

Add all email address fields into the Mobile Application and Predictive Intelligence Applications.

D.

Add all email address fields into the Contact Configuration screen in the correct order

A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?

A.

AMPscript a single Lookup Function

B.

Server Side Javascript a single LookupOrderedRows Function

C.

AMPscript a single LookupOrderedRows Function

D.

Dynamic content via the Dynamic Content Wizard

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud? Choose 2 answers

A.

Business Units can have more than one parent Business Unit.

B.

Subscribers can only appear in one Business Unit.

C.

Business Units can mirror an organization's operational structure.

D.

Business Units can share information with other Business Units.