CRT-550 Practice Test

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.
How would the consultant ensure that this requirement is met?

A.

Check the Scope by User box in Marketing Cloud.

B.

Create a User in Sales Cloud with a System Administrator Profile.

C.

Ensure that the User has the correct profile in Marketing Cloud.

D.

Ensure that the User is assigned as System Administrator in Sales Cloud.

How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

A.

Marketing Channel Manager Role

B.

Regional or Local Administrator Role

C.

Marketing Cloud Administrator Role

D.

Email marketing manager role

The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

A.

Report activity that generates recent send summary report -> Report delivered directly to FTP

B.

Query activity to pull data view information -> Extract activity of data extension -> Transfer activity

C.

Extract activity of tracking extracts that combines data into required file -> Transfer activity

D.

Extract activity of data view tables -> Query activity to create the required file -> Transfer activityC

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

A.

Filter target audiences based on mapped profile attributes to reduce Bulk API calls

B.

Upgrade the Marketing Cloud Account to ConnectedApp Authentification

C.

Use Data Stream to sync object data into a Data Extension in the Marketing Cloud

D.

Share Sales Cloud user licenses across Marketing Cloud users

Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:

A.

Last purchase date

B.

Products purchased from a competitor

C.

Number of items per order

D.

Channel preference of customers