Advanced-Cross-Channel Practice Test

Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A. Journey builder

B. On the facebook ad channel

send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A. use journey with email activities and enagagement split activity

B. use query activity to query _ click and use contact data in journey.

C. use contact designer

D. use Journey data and not contact data

What is true about Einstein engagement frequency (EEF). Select 3

A. EEF uses only commercial send data not transactional

B. The model uses data available only in your account

C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

D. It uses last ISO days engagement data

How are profiles merged In IS:

A. Once a day

B. Probabilistic matching

C. Deterministic matching on matched identities

What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit are automatically available to all child business units

B. keywords in child business unit can be shared between other child business units

C. keywords in parent or child business unit are available only in that business unit

D. keywords in parent business unit can be shared to any child business units