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Question # 1



As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically. Which merge method should the practitioner select?

A.

Dataset timestamp

B.

Timestamp ordered

C.

Dataset precedence




B.
  

Timestamp ordered



Explanation: According to the Adobe documentation, timestamp ordered is a merge method that can be used to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes take precedence from latest datasets and are applied across all datasets automatically. Timestamp ordered merge method prioritizes profile attributes based on their ingestion timestamp, with newer values taking precedence over older values. Timestamp ordered merge method also applies globally across all datasets within a tenant.





Question # 2



An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier. Which type of destination should the practitioner use?

A.

Streaming Profile Export Destination

B.

Connection

C.

Extension




A.
  

Streaming Profile Export Destination



Explanation: According to the Adobe documentation, streaming profile export is a type of destination that allows sending raw events or attributes associated with profiles in real-time to an external system or service. This type of destination does not require creating or activating segments, and can use any identity namespace as the target identity.





Question # 3



A Real-time CDP Business Practitioner is working to apply data labels according to DULE labeling.
At which level would should the business practitioner apply labels to propagate to chosen datasets and fields?

A.

Dataset

B.

Table

C.

Connection

D.

Schema




D.
  

Schema



Explanation: According to the Adobe documentation, DULE labeling is a framework that allows applying data usage labels (DULs) to data fields based on their usage category (Descriptive, Underlying, Linked, or Extracted). DULs can be applied at the schema level, which means they will propagate to all datasets and fields that use that schema.





Question # 4



Which feature of Real-Time CDP can be utilized to view amalgamation of all the fields contained within multiple schemas sharing the same class?

A.

XDM Schema

B.

Union schema

C.

Event Schema




B.
  

Union schema



Explanation: According to the Adobe documentation2, a union schema is a feature of Real-Time CDP that can be used to view the amalgamation of all the fields contained within multiple schemas sharing the same class. A union schema is automatically generated by the platform and reflects the latest changes in the underlying schemas. A union schema can be used to create segments or explore profiles across different datasets.





Question # 5



An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later. What type of segmentation could be used?

A.

Frequency Segmentation

B.

Recency Segmentation

C.

Sequential Segmentation




C.
  

Sequential Segmentation



Explanation: According to the Adobe documentation, sequential segmentation is a type of segmentation that allows defining a sequence of events or attributes that must occur in a specific order for a profile to qualify for a segment. This type of segmentation can be used to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.





Question # 6



A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.)

A.

Use data to design new customer experiences.

B.

Creating data policies and applying them to datasets and fields.

C.

Creating batch integrations and data schemas.

D.

Reviewing data, datasets, and data samples to apply and manage metadata usage labeling.




B.
  

Creating data policies and applying them to datasets and fields.




D.
  

Reviewing data, datasets, and data samples to apply and manage metadata usage labeling.



Explanation: According to the Adobe documentation, a Data Steward is a role that is responsible for ensuring data quality, compliance, and governance across the organization. Some of the main tasks of a Data Steward include creating data policies and applying them to datasets and fields, reviewing data, datasets, and data samples to apply and manage metadata usage labeling, monitoring data quality issues and resolving them, etc.





Question # 7



A Real-Time CDP Business Practitioner wants to make Privacy Service requests for Experience Cloud applications. Which two categories of applications can they use? (Choose two.)

A.

On-prem applications

B.

Self-serve applications

C.

Real-time applications

D.

Applications integrated with Privacy Service




B.
  

Self-serve applications




D.
  

Applications integrated with Privacy Service



Explanation: According to the Adobe documentation, self-serve applications are applications that allow users to create and manage their own Privacy Service requests, such as Adobe Experience Platform, Adobe Campaign Standard, and Adobe Target. Applications integrated with Privacy Service are applications that have built-in integrations with Privacy Service and can automatically process requests, such as Adobe Audience
Manager, Adobe Analytics, and Adobe Experience Manager.





Question # 8



A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS). For which use-case could segmentation meet the business goal?

A.

Cross-sell/Upsell

B.

Suppression

C.

Customer Re-engagement




B.
  

Suppression



Explanation: According to the Adobe documentation, suppression is a use-case that involves creating segments of existing customers who have already purchased a product or service and excluding them from paid campaigns that are aimed at acquiring new customers. This use-case could help the retailer meet their business goal of increasing ROAS by reducing wasted ad spend on existing customers and focusing on potential
customers who have not bought yet.





Question # 9



A Real-time CDP business practitioner wants to fetch merged profile data of a customer across multiple data sources. Which two elements must match in the data sources for the profile to merge? (Choose two.)

A.

People identifier

B.

Profile ID

C.

Identity value

D.

Namespace




C.
  

Identity value




D.
  

Namespace







Question # 10



A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination. What must they do in order to complete the new destination creation?

A.

Move to the activation flow

B.

Select an audience

C.

Create their own marketing action




C.
  

Create their own marketing action






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Adobe Real-Time CDP Business Practitioner Professional Exam Dumps


Exam Code: AD0-E602
Exam Name: Adobe Real-Time CDP Business Practitioner Professional

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