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A Real-Time CDP Business Practitioner needs to analyze a segment's profile count. The business practitioner is interested in the number of new profiles that are part of the segment and the number of profiles that are getting removed from the segment. Which profile status types can the practitioner use for this scenario?
A.
Realized and Leaving
B.
Qualified and Existing
C.
Realized and Exiting
Realized and Exiting
A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.
Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)
A.
Include segment as a seed for lookalike modelling high LTV
B.
Personalize their website to serve a message upselling account openers with an exclusive savings account offer
C.
Target recent account openers with paid media campaigns advertising check order renewals
D.
Reach new segment with an email campaign reminding openers to set up recurring deposits
Include segment as a seed for lookalike modelling high LTV
Reach new segment with an email campaign reminding openers to set up recurring deposits
A Real-Time CDP Business Practitioner wants to create a customer segment to enable same page and next page personalization use cases.
Which type of evaluating segment should the practitioner use?
A.
Streaming segmentation
B.
Edge segmentation
C.
Batch segmentation
Edge segmentation
Explanation: According to the Adobe documentation, edge segmentation is a type of streaming segmentation that evaluates segments at the edge of Adobe Experience Platform, close towhere data collection occurs. This allows for faster segment evaluation and activation, enabling use cases such as same page and next page personalization.
An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours. How can the practitioner speed up the segment evaluation process for these segments?
A.
Evaluate the segment on-demand using the Segment Service API
B.
Evaluate the segment on-demand using the Segment Query Service
C.
Evaluate the segment on-demand using the Experience Cloud Edge
Evaluate the segment on-demand using the Experience Cloud Edge
Explanation: According to the Adobe documentation, Experience Cloud Edge is a type of destination that allows sending segments to Adobe Experience Cloud solutions, such as Adobe Target and Adobe Audience Manager, in real-time. This type of destination can speed up the segment evaluation process by leveraging edge segmentation, which evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs.
What is an example of a profile namespace?
A.
Device name
B.
C.
Segment
D.
Display Name
Explanation: An example of a profile namespace is email. A profile namespace is a type or source of identity value that is used to identify a customer across different data sources. Email is a predefined profile namespace that represents the email address of a customer.
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