AD0-E330 Practice Test

A.   SOAP

C.   REST

Explanation:
For integrating a custom CRM system with Adobe Campaign Classic to push profile data, the two primary methods of HTTP communication available are SOAP and REST APIs.

• SOAP (Simple Object Access Protocol):
• REST (Representational State Transfer):

Using SFTP would not meet the requirement of HTTP-based communication, and External Account is more about configuring connection settings rather than serving as a direct data transfer method. Therefore, SOAP and REST are the best methods to meet the integration requirements for the CRM system and Adobe Campaign Classic.

B.   Scheduler, File transfer, Data loading, Update data

Explanation:
To set up a workflow that imports customer data from an S3 bucket daily and stores it in an existing Adobe Campaign table, the following sequence of activities is appropriate:
Scheduler: This activity schedules the workflow to run daily, triggering the data import process at a specified time.
File Transfer: The File Transfer activity is used to download files from an external source, such as an S3 bucket. It ensures that the data file is available locally within the Campaign environment for processing.
Data Loading: This activity reads the downloaded file (e.g., CSV format) and loads the data into a temporary table or directly into the workflow for further processing.
Update Data: Finally, the Update Data activity inserts or updates the existing records in the Campaign table with the imported customer data, ensuring that the table reflects the latest information.
Using this sequence, Scheduler, File transfer, Data loading, Update data, facilitates a streamlined import process that handles data transfer, loading, and updating efficiently.

A.   Data Schema Methods

Explanation:
To implement simple CRUD (Create, Read, Update, Delete) operations in Adobe Campaign Classic via an internal application, the best approach is to use Data Schema Methods. Data Schema Methods allow real-time interaction with Adobe Campaign’s database by exposing a set of predefined APIs for managing data entities directly. These methods are suitable for synchronous operations, which are typical for real-time applications.
In Adobe Campaign Classic, Data Schema Methods are part of the API suite, enabling the external system to perform data manipulations, such as creating, updating, or deleting records in real-time, by leveraging the data schema definitions. These methods provide a direct and efficient way to interact with the Campaign Classic database while respecting data integrity and avoiding the complexity of creating custom workflows or scripts.
Other options, like Workflows or SQL Scripts, are generally suited for batch operations or specific backend processes, not for real-time operations that require immediate feedback. Therefore, Data Schema Methods offer the most direct and reliable solution for CRUD operations in Adobe Campaign Classic in a real-time context.

A.   Xtk.queryDef.create()

D.   Xtk.session.write()

Explanation:
To retrieve data from multiple schemas and insert it into a temp table within an Adobe Campaign Classic workflow, the following methods are used:
Xtk.queryDef.create(): This method is employed to construct and execute queries across multiple schemas. It allows developers to retrieve data dynamically from various sources within the database, which is essential for workflows that need to aggregate data from different schemas.
Xtk.session.write(): After retrieving data, Xtk.session.write() is used to insert data into a temp table. This method enables writing directly to tables, including temporary tables, which are often used to store intermediate results for further processing within workflows.
These methods together provide the necessary functionality for data retrieval and insertion within workflows, enabling effective manipulation of temp tables based on multiple data sources.

C.   Experience Cloud Triggers

Explanation:
To capture website visitors who abandon their shopping cart and use that information for remarketing, Experience Cloud Triggers are the recommended solution within Adobe Campaign. Experience Cloud Triggers allows Adobe Campaign to work with Adobe Analytics, tracking user behavior in real-time on the website.
When a visitor initiates but does not complete the checkout process, Adobe Analytics can send an abandonment trigger to Adobe Campaign. Adobe Campaign can then use this data to generate personalized remarketing campaigns, targeting those specific users based on their incomplete purchases.
While Landing page capture forms can collect data from users, they are not specifically tailored for capturing abandonment data. External Signals could be used in some scenarios, but they do not provide the same seamless integration with user journey tracking as Experience Cloud Triggers. Marketing Workflows manage automated marketing tasks but rely on triggers like those provided by Experience Cloud for real-time engagement.