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A user needs permissions to access Data Cloud to create, manage, and publish segments. However, the user should not be allowed to create reports or manage data sources. Which permission set should an administrator assign?
A. Customer Data Cloud for Marketing Admin
B. Customer Data Cloud for Marketing Specialist
C. Customer Data Cloud for Marketing Data Aware Specialist
D. Customer Data Cloud for Marketing Manager
Explanation: This permission set should be assigned to a user who needs permissions to accessData Cloud to create, manage, and publish segments, but not to create reports or manage data sources. This permission set allows the user to create and edit segments, calculated insights, streaming insights, and activations, but not to access data streams,data model, identity resolution, or reports.
To which Data Model entity should the Email field from a CRM Contact object be mapped?
A. Lead
B. Account Contact
C. Individual
D. Contact Point Email
Explanation: The Email field from a CRM Contact object should be mapped to the Contact Point Email entity in the Customer 360data model. This entity represents an email address that is associated with an individual or an account contact.
How does an administrator increase the consolidation rate for Identity Resolution?
A. Change all reconciliation rules to Source Sequence
B. Add more matching rules to broaden the search for matches
C. Change the Ignore Empty Value option
D. Reduce the number of matching rules
Explanation: Reducing the number of matching rules can increase the consolidation rate for Identity Resolution, because it reduces the chances of finding multiple matches for the same individual. Matching rules tell Data Cloud which profiles to unify during the identity resolution process. Ifthere are too many matching rules, Data Cloud might find more than one match for a given profile, resulting in a lower consolidation rate. References: Identity Resolution Match Rules
An organization is looking to use Data Cloud to unify data across 5 Salesforce orgs, 2 Marketing Cloud accounts, 6 Amazon S3 Buckets, and 4 Personalization datasets. As far as connection limits are concerned, which platform is going to present a challenge?
A. Amazon S3 Bucket
B. Personalization
C. Marketing Cloud
D. Salesforce CRM
Explanation: This platform is going to present a challenge in terms of connection limits for Data Cloud. Data Cloud supports up to 3 Marketing Cloud connections per org, which means that only 3 Marketing Cloud accounts can be connected as data sources or activation targets. The other platforms have higher or no limits for connections.
Which operator can be used to create a segment for a birthday campaign that is evaluated daily?
A. Is This Year
B. Is Anniversary Of
C. Is Between
D. Is Birthday
Explanation: This operator can be used to create a segment for a birthday campaign that is evaluated daily. It compares a date attribute to the current date and returns true if they have the same month and day, regardless ofthe year.
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