Pardot-Specialist Practice Test

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it. What is a recommended way to create this type of list?

A. Use a completion action on the form to automatically add anyone who completes it to the list.

B. Use a dynamic list that matches prospects as they complete the form.

C. Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

D. Use table actions to add prospects who have completed the form to the list.

A form is created to automatically register prospects to a webinar upon submission. Which automation tool should be used to accomplish this?

A. Adding a completion action to register prospects on the form.

B. Creating a segmentation rule to register prospects based on the form submission.

C. Creating an automation rule to register prospects based on the form submission.

D. Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?

A. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B. High click rates indicates that the email subject line should be the focus of the email content.

C. Low click rates encourage the user to optimize content or link placement in other email sends.

D. High open rates indicates that prospects are interacting with the content.

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead. What automation tool should be used to solve this need?

A. Engagement studio

B. Segmentation rule

C. Automation rule

D. Dynamic list

Identify the paid search ad platforms for which Pardot has a native integration.

A. Google AdWords

B. Bing

C. Yahoo

D. All of the Above