Pardot-Specialist Practice Test

How can a prospect's score be changed?

A. Through automation rules.

B. Through scoring model changes.

C. Through completion actions.

D. All of the above.

A marketer has 4,000 total prospects in their account:

• 3,000 of which are opted in

• 500 of which are opted out

• 500 of which are in the Recycle Bin

What would be their Mailable Database usage?

A. 3,000

B. 2,500

C. 4,000

D. 3,500

What variable tag must be included in an email to allow prospects to manage their email preferences?

A. %%opt_out%% or %%email_preference_center%%

B. %%unsubscribe %% or %% email_preference_ center %%

C. %%opt_out%% report_spam %%

D. %%unsubscribe % or %% opt_out %%

LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms. Which two form field options should be enabled? Choose 2 answers

A. Do not prefill

B. Always display even if previously completed

C. Maintain the initial value upon subsequent form submissions

D. Display other fields in this form based on the value of this field

What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

A. Advanced Dynamic Content

B. Pardot Activities Visualforce page

C. Engagement History

D. B2B Marketing Analytics