Free Pardot-Specialist Practice Exam Questions

How many times can one automation rule match an individual prospect?

A. 2

B. 3

C. 1

D. 4

C. 1

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website. How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects? Choose one answer

A. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

B. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

C. Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

D. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects

A. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

What information can you find about your competitors in Pardot?

A. Alexa rank

B. BBB score

C. News article mentions

D. Number of inbound links

E. Number of indexed pages

A.   Alexa rank

D.   Number of inbound links

E.   Number of indexed pages

You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?

A. Set them up as a Marketing user and then control how many emails can be sent.

B. You can't send one-to-one emails out of Pardot.

C. Set them up as a one-to-one email user only

D. Set them up as a Sales user in Pardot

Explanation:

SalesSales users only have access to prospect management functionality. Sales users can send one-to-one emails to prospects, but can’t send list emails. They can view, edit, and export the prospects assigned to them.

Which Salesforce custom fields will sync with Pardot?

A. Custom Record Type fields

B. Custom Prospect fields

C. Custom Account fields

D. Custom Opportunity fields

B.   Custom Prospect fields

C.   Custom Account fields

D.   Custom Opportunity fields

Pardot-Specialist Practice Test