Marketing-Cloud-Personalization Practice Test

Which two items can be included in the total engagement score calculation?

A. Identity merge date

B. Visits

C. Actions

D. Time of Day

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

A. 25 filters and 25 goals

B. Unlimited300 total between filters and goals

C. 64 total between filters and goals

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

A. Single view of customer

B. Unified customer profile

C. Unified view of customer

D. Single Source of Truth

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A. Rule Based Testing

B. Variation Testing

C. A/B Testing

D. Time Based Testing

How many days after the date of upload will files be deleted from the SFTP?

A. 180 days

B. 30 days

C. 60 days

D. 90 days