Marketing-Cloud-Personalization Practice Test

What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A. Shadow catalog information

B. User behaviors

C. Statistical tracking of KPIs

D. Employee performance

E. Operational information

What three features are used to support mobile web personalization?

A. SiteMap

B. Web SDK

C. Mobile SDK

D. Mobile Data Campaign

E. Templates

What is the purpose of defining content zones in the sitemap?

A. To define where campaigns can render on a website

B. To report on web campaign performance

C. To specify the size of the content that will be used

D. To ingest catalog information from the page

Which data feed integrates purchase data into a profile in interaction studio?

A. Interaction feed

B. Conversion feed

C. Transaction feed

D. Catalog feed

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

A. Co-Buy

B. Similar Items

C. Trending

D. Co-Browse