Marketing-Cloud-Personalization Practice Test

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A. Increase in organic search ranking

B. Increase in conversion rate

C. Increase in revenue

D. Increase in first time visitors

What attribute and value is passed in the event API request for returning server side campaigns? [check]

A. Source = Server

B. Server Side messages = 1

C. Server side are always returned

D. Server side = true

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A. Server-side campaign

B. Web campaign

C. Mobile campaign

D. Email campaign

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

A. Channel

B. Objects

C. Directory

D. Catalog

What are the two competitive advantages of interaction studio? [check]

A. Monitors active time spent and true engagement

B. Integrated content management system

C. Managers Consent

D. True Real-Time Decisioning