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Northern Trail Outfitters' legal team is concerned about the daily import process that brings in subscribers to a Sendable Data Extension, even when records have already been targeted for deletion. Which two true expected behaviors for these recordsoccur in the event a send is initiated directly to this Sendable Data Extension? Choose 2 answers
A. Records still in the suppression phase will only be excluded if manually specified during send time.
B. Records still in the suppression phase will beexcluded from sends.
C. Records that have already been deleted will be treated as new records.
D. Records that have been deleted will be excluded from sends Indefinitely.
Explanation:
When a send is initiated directly to a Sendable Data Extension that includes records targeted for deletion, the following behaviors are expected:
Records still in the suppression phase will be excluded from sends (B) - These records are in the process of being deleted and will not be included in the send.
Records that have been deleted will be excluded from sends indefinitely (D) - Once records are deleted, they are permanently excluded from future sends.
References:
Salesforce Marketing Cloud Contact Delete Process
Contact Suppression and Deletion
A field value returned from a DE lookupcontains a tab-delimited list of values. Which AMPscript function could easily determine if a specific text string exist anywhere in the list?
A. SubstringBuildRowSetFromString
B. IndexOf
C. Length
Explanation:
To determine if a specific text string exists in a tab-delimited list of values, the BuildRowSetFromString AMPscript function is the most appropriate. This function splits the string into a rowset, making it easier to search for the specific text.
BuildRowSetFromString Function: This function converts a delimited string into a rowset, which can then be iterated over or searched using other AMPscript functions.
SET @values = "val1\tval2\tval3" SET @rowset = BuildRowSetFromString(@values, "\t") SET @rowCount = RowCount(@rowset) SET @found = "false" FOR @i = 1 TO @rowCount DO SET @row = Row(@rowset, @i) SET @value = Field(@row, 1) IF @value == "specificText" THEN SET @found = "true" /* exit the loop if found */ BREAK ENDIF NEXT @i
[: Salesforce AMPscript Function Reference, , ]
NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns. They request a developer to create a query which aggregates clicks grouped by language of the recipient. Language is stored in a Profile Attribute. Which two Data Views would be included in the query? Choose 2 answer
A. _Subscribers
B. _Subscribers
C. _AllSubscribers
D. _Click
Explanation:
To create a query that aggregates clicks grouped by the language of the recipient, the developer needs to use Data Views that store subscriber and click information. The required Data Views are:
_Subscribers (A)- This Data View contains information about subscribers, including their profile attributes such as language.
_Click (D)- This Data View contains information about click events for email messages, which can be used to aggregate clicks.
The query would join these Data Views on a common identifier (e.g., SubscriberKey) and group the results by the language attribute.
References:
Salesforce Marketing Cloud Data Views
SQL Reference Guide
NTO is using a mobile campaign to collect an email addresses of interested subscribers. Using AMPscript's API functions they will send a confirmation email when an email is texted into their short code. Which two objects are required tosuccessfully create a TriggerSend object? Choose 2
A. Attribute
B. TriggerSendDefinition
C. Contact
D. Subscribers
Explanation:
To successfully create aTriggerSendobject using AMPscript's API functions, the following objects are required:
TriggerSendDefinition (B)- Defines the parameters of the triggered send, including the email to be sent and the associated attributes.
Subscribers (D)- Represents the individual recipients who will receive the email.
These objects ensure that the correct email is sent to the specified subscribers when the TriggerSend is executed.
References:
Salesforce Marketing Cloud API
AMPscript API Functions
Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.
A. Populations are used to create largesubgroups Contacts.
B. Populations need to be added to an Attribute Group.
C. No more than three Populations should be created.
D. Populations should be used for segmentation
Explanation:
Regarding Populations in Contact Builder:
Populations need to be added to an Attribute Group (B)- This is necessary to define the relationship between the population and the associated data extensions and attributes.
No more than three Populations should be created (C)- Creating more than three populations can lead to performance issues and complexity in managing contacts.
References:
Salesforce Marketing Cloud Contact Builder
Populations in Contact Builder
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