Interaction-Studio-Accredited-Professional Practice Test

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

A. IS uses probability matching to determine if two or more profiles represent for user identity

B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

C. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

D. IS users third party software to match anonymous and knows identifies

A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

A. The option to include built-in fields on a segment export

B. The option to exclude anonymous fields on a segment export

C. The option to include all custom fields on a segment export

D. The option to send segment date to Marketing Cloud

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

A. Audience

B. Salesforce data

C. API

D. Date based

What are the two main functions of the Event API? (select 2)

A. Capture user attributes and actions

B. Process GDPR data or deletion requests

C. Return campaign responses

D. Bulk load external campaign data

What would a marketer include if they want to ensure they display recommendations from more than one category?

A. Variation

B. Exclusion

C. Ingredient

D. Booster