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A consultant needs to package Data Cloud components from one organization to another. Which two Data Cloud components should the consultant include in a data kit to achieve this goal?
A. Data model objects
B. Segments
C. Calculated insights
D. Identity resolution rulesets
Explanation:
To package Data Cloud components from one organization to another, the consultant should include the following components in a data kit:
Data model objects: These are the custom objects that define the data model for Data Cloud, such as Individual, Segment, Activity, etc. They store the data ingested from various sources and enable the creation of unified profiles and segments1.
Identity resolution rule sets: These are the rules that determine how data from different sources are matched and merged to create unified profiles. They specify the criteria, logic, and priority for identity resolution.
When performing segmentation or activation, which time zone is used to publish and refresh data?
A. Time zone specified on the activity at the time of creation
B. Time zone of the user creating the activity
C. Time zone of the Data Cloud Admin user
D. Time zone set by the Salesforce Data Cloud org
Explanation:
When performing activities like segmentation or activation within Salesforce Data Cloud (formerly known as Salesforce Audience Studio or Salesforce DMP), the system generally uses the time zone that is set at the organizational level, rather than relying on the time zone of individual users or administrators. This ensures that all operations related to publishing and refreshing data are synchronized across the platform for consistency, regardless of the location or settings of individual users. This organizational-level setting helps maintain uniformity in how data is handled and viewed across different users and activities within the system.
A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the consultant use to solution for this use case?
A. Flow
B. Report
C. Activation alert
D. Dashboard
Explanation:
The feature that the consultant should use to solution for this use case is C. Activation alert. Activation alerts are notifications that are sent to users when an activation fails or succeeds for a segment. Activation alerts can be configured in the Activation Settings page, where the consultant can specify the recipients, the frequency, and the conditions for sending the alerts. Activation alerts can help the customer to monitor the status of their activations and troubleshoot any issues that may arise.
What should a user do to pause a segment activation with the intent of using that segment again?
A. Deactivate the segment.
B. Delete the segment.
C. Skip the activation.
D. Stop the publish schedule.
Explanation:
Stopping the publish schedule allows the user to temporarily halt the activation of a segment without deleting or deactivating it. This means the segment remains configured and ready to be reactivated whenever needed, without needing to recreate or redefine its parameters. This is useful in scenarios where you anticipate needing to use the same segment again in the future but want to temporarily suspend its activity.
Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email. What should NTO do to ensure the best email address is activated?
A. Include Contact Point Email object Is Active field as a match rule.
B. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.
C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
D. Set the default reconciliation rule to Last Updated.
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