Customer-Data-Platform Practice Test

In which two ways can a marketer include campaign name from an external system into the segment?

A. Include campaign code in segment name

B. Include campaign code in activation name

C. Include campaign code in activation description

D. Include campaign code in filename specification

How can a marketer change attribute names to match personalization in an Activation Target?

A. Update field names in data model

B. Set preferred attribute names when configuring activationtarget

C. Update attributes names in the data stream configuration

D. Set preferred attribute names when configuring activation

Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score (Choose 1)

A. Calculated Insights

B. Formula Field insights

C. Streaming Insights

D. Einstein Insights

What is the process of merging,cleaning and deduplicating data to a single ID mapped back to a person?

A. Data Visualization

B. Data Unification

C. Data Cleansing

D. Data Mining

WhichCDP permission set manages the overall segmentation strategy and identifies the target campaigns?

A. Marketing specialist

B. IT manager

C. Marketing manager

D. Data Aware Specialist