Customer-Data-Platform Practice Test

How can a Data Subject Rights request from a customer be submitted to Salesforce CDP?

A. Using the consent API

B. Using a dedicated field in data stream

C. Using a dedicated data stream

D. Using Data Explorer

Which factors should be considered when using identity Resolution within Customer Data Platform (Choose 2)

A. CDP does not mergesource records but instead creates a unified records that links all source records

B. The unified individual ID is refreshed after each resolution and it can change over a period of time.

C. CDP only lets you create one identity resolution ruleset

D. Fuzzyvalue used to match source profiles are stored in unified profile

What type of data is the information a company collects directly from their audience or customers and brings into CDP?

A. Partner Data

B. Second Party Data

C. First Party Data

D. Third Party Data

What is the maximum number of filter criteria a segment can have?

A. 10

B. 50

C. 500

D. 99

What does the ignore empty value option do in Identity Resolution?

A. Ignores empty reconciliation rules

B. Replaces the value with a null

C. Ignores empty fields when running reconciliation

D. Modified the valuein the field with a predefined value