Customer-Data-Platform Practice Test

What is a Customer Data Platform?

A. A platform where end users can see datacollected about themselves

B. Aplatform to buy and sell advertising data

C. A social media platform

D. A platform that collects and stores data about customers

Options to load company's external customer management data in nearly real time

A. CRM connector

B. Bulk load through S3 bucket

C. Ingestion API

D. MuleSoft Connector

E. Custom Connector

F. B, C

What are the two steps of data setupprocess in Salesforce CDP?

A. Mapingested data to existing ingested data objects

B. Map ingested data to the Data Model

C. Establish a connection with the source data via Rest API

D. Preserve data with ingestion to data lake

When using the Cloud Storage data stream ingestion where doesSalesforce CDP ingest from?

A. Customer provided S3 bucket

B. Salesforce provided S3 bucket

C. Salesforce Information Model

D. Any external cloud storage with a restful API

What are two root causes to why companies face fragmented data issues ?

A. Department silos

B. Employees working from home

C. Misaligned business goals

D. No eCommerce websites