Customer-Data-Platform Practice Test

What result will a segmentation filtering on City | Is Equal To | ‘San José’ return?

A. Values containing San José’, San Jose only

B. Values containing San Jose’, san jose only

C. Values containing San José’, San Jose, san josé, san jose

D. Values containing San José’, san josé only

Which types of data can be ingested from Interaction studio?

A. Sales data

B. Segment membership

C. Behavioral Events

D. User profile

How does Identity Resolution select attributes for Unified individuals when there is ---attribute----(Choose 1)

A. Leverage Match Rules

B. Leverage Reconciliation Rules

C. Create additional Rule Sets

D. Create additional Contact Points

Which two interaction studio features are updated with activation from salesforce CDP?

A. Segments

B. Promotions

C. Profile attributes

D. Event data

What data model object category can a marketer create segments on?

A. Unified Individual Only

B. Engagement

C. Profile

D. Other