Customer-Data-Platform Practice Test

Where does Data Specialist enable value suggestion on an attribute for segmentation?

A. Segment Setup

B. Data Mapping (accurate)

C. Data Modeling

D. Data Stream Setup (it can be also answer. HELP doc )

Where do calculated insights appear in the segmentation attribute library?

A. They always appear in Direct Attributes

B. They always appear in Related Attributes

C. They appear under the objects that were used to create them

D. They appear under Profile type objects

Which data type is collected by a company that does not have any direct relationship with the customer?

A. Partner data

B. First party data

C. Second party data

D. Third party data

How does a CDP help reduce advertising costs?

A. By targeting customers efficiently in their preferred channel

B. By reducing the manual process from media buying

C. By increasing the transparency of media spend

D. By helping marketers understand the price of media

Which two files are created in Cloud Storage bucket after segment is published?

A. File with the security credentials

B. File containing calculated insights

C. File containing segment definition

D. File containing segment members with additional attributes